Certified Marketing Management: Digital Marketing Professional

Marketing &PR
Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.
We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you’ll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
Whether you’re new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you’re done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.
This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

Certificate in Digital Marketing
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

Global Marketing
The Global Marketing course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis.

Google Analytics
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application’s tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.

Digital Marketing Strategy
Intro to Digital Marketing Strategy
Integrating Digital Marketing
The 5 Stages of a Digital Marketing Strategy
How Elements of Digital Marketing Address Strategic Needs
The Customer Journey and Digital Marketing
How Web Design can enable Digital Marketing
Research, Plan, Execute, Measure and Analyze/Adjust
Ethical and Legal Issues in Digital Marketing
Digital Marketing Strategic Plans

Introduction to Search Engine Optimization
Intro to Search Engine Optimization and Digital Marketing
Origins of the World Wide Web and Search Engines
The Business of SEO
SEO as a Profession
Intro to Web Development
Comparing Search Engines
Keyword Research: Identifying How People find your Website.
Mobile Web and SEO
Personalization and Local Search
On-Page SEO

Social Media Marketing
Business Social Media
Social Media Strategies
Cybersocial Tools
Content Marketing
Marketing Strategies
Using Twitter as a Marketing and Networking Tool
Advertising and selling on Facebook.
Promoting Yourself and Your Business with LinkedIn
Marketing with Pinterest
Telling your story with Snapchat
Using TikTok for Brand Promotion

Content Marketing
What is Content Marketing
Content Marketing vs Social Media Marketing and SEO
What Kind of Content
Who Calls the Shots
Content Marketing Plan
The Conversion Funnel
Content Marketing Strategy
Influencers
Criteria for Identifying Influencers
Managing Influencer Relations

Paid Search (PPC)
Overview
PPC
Advertising
Analysis
Implementation

Conversion Rate Optimization
What is Conversion?
Measuring Conversion Rate
Funneling Conversion into your business model
List Management
The CRO Process
Research
Hypothesis
Prioritize

Mobile Marketing
What is Mobile Marketing
Mobile Devices
Who Calls the Shots
Rules and Regulations
Finding Mobile Users
Mobile Websites
Mobile Advertisements
Location-Based Services

Marketing Automation
What is Marketing Automation
Marketing Automation
Data Capture
Storage
Management

Web Analytics
What is Web Analytics
Web Analytics Basic
Planning & Strategy
Web Analytics Research & Analysis

Marketing & PR
How the old rules of Marketing & PR are Ineffective.
The New Rules of Marketing & PR
Social Media & Target Audience
Content-Rich Website
Marketing & PR in Real Time
Artificial Intelligence & Machine Learning
Building Your Marketing Plan
Growing your Business
Strategies for Creating Awesome Content
Social Networking as Marketing
Newsjacking for Media

Global Marketing
Evaluating Market Threats and Opportunities
The Global Marketing Plan: Research
The Global Marketing Plan: Market Selection
The Global Marketing Plan: Market Strategy
The Global Marketing Plan: Marketing Budget
The Marketing Mix: Product
The Marketing Mix: Price
The Marketing Mix: Promotion
The Marketing Mix: Placement

Google Analytics
What is Google Analytics
Web Analytics and Data Collection
Web Analytics and Google Analytics
Basic Principles of Google Analytics
Account Setup and Tracking Code
Dashboard vs Reports
Key Metrics and Tools
Segmentation
Goals vs Conversion

• How Search Engine Optimization works and how it benefits businesses
• How to take advantage of web analytics and key search terms
• How to utilize KPIs, segmentation, and dashboards
• How to utilize A/B and multi-variant testing
• How to best use marketing automation
• How to utilize buying cycles, content strategies, and lead captures
• How to measure and adapt to consumer behaviors
• How to integrate marketing channels and supply chains
• Understand the purpose of paid search (pay-per-click) advertising
and conduct an audit of a PPC account
• Understand the difference between mobile and desktop ads and landing pages
• Understand how to optimize a landing page
• Understand the difference between search and display advertising
• Understand display ad formats and the importance of contextual advertising
• Understand conversion rates, and identify strategies for enhancing conversion rates
• Identify how the web has changed the rules of Marketing and PR
• Recall your marketing options and how to build a marketing and PR plan
• Recognize the basics of mobile and web marketing
• Identify the importance of news releases and search engine marketing
• Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
• Analyze how the characteristics of the business environment can impact marketing decisions
• Analyze the possible impacts of marketing research on a business plan
• Evaluate how consumer characteristics and behavior affect marketing strategies
• Compare B2B and consumer markets
• Compare various considerations in product and services marketing
• Analyze how integrated marketing communications (IMCs) are developed and implemented
• Analyze the considerations and process of creating a pricing strategy
• Perform strengths-weaknesses-opportunities-threats (SWOT) analysis
• Conduct international market research

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor – 2GHz Processor or Higher
• Memory – 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems – Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers – Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader

Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
-Bachelor’s degree and four years of professional marketing experience
-Master’s degree and two years of professional marketing experience
-7 years of professional marketing experience

The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ?of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

6 Reasons to Complete Your Training With Us

Flexibility

With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.

Support

Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.

Relevancy

We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.

Certification

Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.

Simulations and Case Studies

Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.

Engaging and Interactive

Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.

Program Description

FAQ

To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

No, you can take the online courses from anywhere in the world.

We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at Austin Peay State University.

Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at Austin Peay State University.

Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.

6 Reasons to Complete Your Training With Us

Program Description

FAQ

Any Questions?