Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.

In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding.
Price: $195.00


    Quantity:
    Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.

    In this class, offered by our accredited school partners, you'll learn to use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? This course will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. Enroll through one of our accredited university or college partners today!
    Brand Yourself with Social Media Module 1
    Why Self-Promotion is Important for your Brand and Building your Network

    In module 1, we will be discussing about what self-promotion is and why you need to utilize it for your brand. We will introduce the rules to self-promotion along with personal branding and the do’s and don’ts. We will close out the week with reviewing the steps for blogging, why you should blog and how it builds your brand awareness.

    What is Self-Promotion
    Personal Branding
    Building your Brand
    Introduction to Blogging
    Do’s and Don’ts of Blogging
    Brand Yourself with Social Media Module 2
    Social Media Networks and Useful Tools

    We will go into more detail in module 2 as we explore the top social media networks; LinkedIn, Facebook and Twitter. This week we will review each network and discuss the power behind each and how to utilize it correctly in your business. We will also be looking at why video is taking over the world of social media with platforms and how sharing video content can improve your brand. There is a lot of information this week, get ready to take notes!

    The Basics of LinkedIn and Why You Need to Use It
    The Basics of Facebook
    The Basics of Twitter
    How To Use Content Correctly
    What You Need to Know About Your Brand and Social Media
    Brand Yourself with Social Media Module 3
    Using Google For Your Brand and Launching Your Brand

    In module three get ready to hit the web as we explore what tools on Google you need to be using to make your brand successful. We will also be learning how to create a personal brand campaign to launch your brand. At the end of the week we will review the success of your brand and why you need to measure the effectiveness of your brand success.

    Search Engines
    SEO
    Building Your Personal Brand Campaign
    Google Analytics
    Tools to Use for Your Brand Success
    Brand Yourself with Social Media Module 4
    How to Properly Promote Your Brand and Using What You Have Learned

    In our final week we will focus on marketing your brand. When it comes to getting your brand out there, there are various ways to introduce yourself to the network. At the end of the week will also focus on taking the information learned in the past 4 weeks and how to apply it to land the job of your dreams.

    Why and Where You Need to Network
    Do’s and Don’ts of Networking
    Public Speaking
    Getting Published as an Author, Is It For You?
    Using Your Network to Find a Job
    All required reference materials are provided with this program. Technical requirements:

    Internet Connection
    • Broadband or High-Speed (DSL, Cable, Wireless)
    Hardware Requirements
    • Processor - 2GHz Processor or Higher
    • Memory - 1 GB RAM Minimum Recommended

    Software Requirements
    • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
    • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
    • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
    • Adobe PDF Reader
    This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

    Product Type:
    Course
    Course Type:
    Professional Enrichment
    Level:
    Beginner
    Language:
    English
    Hours:
    24
    Duration:
    1 month
    Avg Completion:
    1 Month

      Get the support you need, when you need it

        • Our admissions advisors will help you identify career paths, accredited colleges, and funding solutions
        • Customer & Technical Support is available throughout your course experience via Live Chat, Phone, Email, and Text
        • Office hours are Monday through Friday, 8-5pm CT

      Stay on track to reach your completion goal

        • Scheduling and Time Management assistance tailored just for you
        • Active reminder notifications about important deadlines in your class
        • Join giveaway raffles for achieving course milestones

      Become Job-Ready: Career Training Programs ONLY

        • Take advantage of real-world experience outside of the classroom with an employer-based externship program
        • Work with a career counselor to schedule your certification exam (if applicable)
        • Complete an employer-ready resume with a career coach
        • Participate in live mock interviews and job guidance sessions

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